I’ve been lucky to work on a myriad of branded and editorial content alike that spans article, newsletter, social and mid-form video, and more.
Branded Content
Porsche x The Perfect Order | Food52
A highlight of my career, taking this show from a pre-sale concept and making it a reality a few weeks later. My role was deeply ingrained in every part of the process, from pre-production through to post. Working with a legacy brand like Porsche was thrilling, and I learned so much.
Food52’s Guide to Gathering was my love child during my tenure at the food and lifestyle giant. Whether branded or editorial, I worked on this biweekly newsletter with gusto. From Guinness to Dollar General and beyond, this series finished the year as our highest sold and performing of the season. Super proud of that. Read more of this series, which is a good example of my own writing and my editing, here.
DIRECTV x Noah Tackles | Food52
This was probably one of the most fun campaigns I’ve ever done. We took some of DIRECTV’s top performing shows and blended them with our fan favorite series, Noah Tackles. This is a great example of taking something non-endemic to the brand and making it not only work, but shine. Playlist here.
Check out all my articles for Food52 that span food, lifestyle, travel, and more here.
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